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Menchie's Celebrated Grand Opening on Saturday, August 3, 2013

Posted on Monday, July 29, 2013

New Menchie’s Frozen Yogurt Store in Colonie Center Celebrates Grand Opening with Week of Fun Festivities

Self-Serve Frozen Yogurt Store Fulfills Colonie Center’s Cravings for Family-Friendly Treats

Colonie, NY – Menchie’s, the friendliest place on earth with a mission to make every guest smile, will be celebrating the opening of its new Colonie Center location at 131 Colonie Center, with week-long festivities beginning Saturday August 3, 2013. An official Ribbon Cutting Ceremony took place at 11:00 a.m. with help from the Colonie Chamber of Commerce.


Menchie’s seven-day grand opening celebration will spread smiles from August 3 to August 9. Grand Opening week is packed with free giveaways including t-shirts and Menchie’s merchandise, family-friendly activities and free servings of its best-in-class frozen yogurt.


Store co-owner Brian Trager says he wanted to bring Menchie’s to Colonie Center because he found Menchie’s appealing in so many ways. Colonie Center is a family mall, and Menchie’s is delicious, healthy, and entertaining for the entire family.


“Menchie’s is delightful frozen yogurt served in a fun atmosphere! People walk in the door and they’re happy and excited,” said Trager. “I admire Menchie’s commitment to friendly and smiley guest service.  There is also something for everyone at Menchie’s including low fat and nonfat, no sugar added, gluten-free, vegan, and lactose / dairy free options.”


The new self-serve store offers an unparalleled experience that is welcoming, fun and interactive, with arts and crafts for kids, enjoyable music and indoor/outdoor seating areas where friends and family gather. Guests can choose from fourteen rotating premium frozen yogurt flavors and a variety of over 50+ rotating delicious toppings for virtually unlimited combinations, ensuring happiness in every cup.


Menchie's is also committed to giving back to each community it serves. Stores partner with local schools in fundraising activities and education incentive programs. Each Menchie's store donates thousands of dollars in cash and products annually to local schools, sports groups, and charities to support worthwhile programs. 


The company is a world leader in ensuring best-in-class products, and considers itself the ambassador of frozen yogurt quality worldwide. Menchie’s ensures that only the highest quality milk and flavors are used to make its frozen yogurt. The proprietary collection is made from the milk of “smiley” grass fed cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.  


Menchie’s Colonie Center is located at 131 Colonie Center in Albany, NY, and is open Sunday through Thursday from 11 a.m. to 10 p.m. and Friday and Saturday from 11 a.m. to midnight.  For more information, please call (415) 235-5061 or visit


The full schedule of the 7-day grand opening celebration is as follows:


Day: Saturday

Time: 11 a.m. – 1 p.m.

Details: Ribbon cutting with Menchie (the mascot), FREE frozen yogurt, 50 free T-shirts * and a an remarkable balloon artist


Day: Sunday

Time: 1 p.m.

Details: 50 Free plushie dolls * 100 free color-in T-shirts * and free face painting


Day: Monday

Time: 5 p.m. – 6 p.m.

Details: $1 yumm – Fill up your cup for only $1


Day: Tuesday

Time: 2 p.m. – 4 p.m.

Details: Kids 10 and under eat free


Day: Wednesday

Time: noon – 2 p.m.

Details: Lunchtime yumm - Half-off frozen yogurt


Day: Thursday

Time: 3 p.m.

Details: 50 Free dodge balls * with every cup purchased


Day: Friday

Time: 8 p.m. to close

Details: Date night - Buy one frozen yogurt, get one free


*while supplies last, see store for details.


About Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest experience, with a mission to make every guest smile. Menchie’s stores are warm, welcoming, tasty and fun, with interactive elements and activities for kids and comfortable indoor/outdoor seating areas. Placing a focus on people and community before commerce, Menchie’s franchisees actively donate thousands of dollars to local school programs and charitable organizations. With its own proprietary portfolio of frozen yogurt, Menchie’s guests create their own unique combinations from premium yogurt flavors and 50+ rotating toppings. Menchie’s has been recognized as one of the fastest-growing franchises in the restaurant industry for the past three years. There are more than 300 locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam, and Jordan, and Menchie’s expects to celebrate 400 open stores in 2013. For more information, including franchising opportunities, visit

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